Burger King isn't the only fast food chain to roll out a Big Mac clone. In Canada, there's also a new copycat at KFC. The "Big Boss Burger" features two crispy chicken fillets with special sauce, lettuce, cheddar, pickles, and onions on a toasted sesame seed bun with a bonus middle section, just like a Big Mac.
According to The Hamilton Spectator, Robert Carter, executive director, food service at NPD Group Canada (a market research group), these copy-cat items that lie outside of fast food brands' core offerings are a response to the current fast food market, which is flat. "You literally need to be stealing customers from your competitors to grow in Canada. There's no two ways about it," he says.
Would you give this new "burger" a try?
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