Starting April 18 for six weeks, McDonald's France will serve the McBaguette, a burger served on a baguette, reports the Wall Street Journal. The burger will be topped with French-made Emmental cheese and mustard and sell for €4.50 ($6). From WSJ:
Incorporating the baguette could support sales in McDonald's most-profitable market in Europe. "McDonald's is trying to diversify and is aiming at more traditional or older customers," said Yves Marin, a senior manager at consulting firm Kurt Salmon. "The company is willing to attract those who won't eat the Big Mac."
All products linked here have been independently selected by our editors. We may earn a commission on purchases, as described in our affiliate policy.