Friendly's Testing Co-branded Shops with Burger King

20120131-friendlys-logo-bug.pngAfter filing for bankruptcy protection last fall and emerging from Chapter 11 this month, ice cream-centric restaurant chain Friendly's is looking to increase revenue and brand awareness by joining up with Burger King, reports The Boston Globe. Last month in Jackson, New Jersey, Friendly's opened its first counter called "Friendly's Scoops" in a Burger King franchise where ice cream revenues currently account for 18 percent of total sales.