Video: Degrading German McDonald's Commercial, According to Burger King

This commercial from McDonald's in Germany didn't make it to the TV airwaves because Burger King found it "degrading," reports Ad Age. In the commercial a young boy keeps getting his McDonald's food stolen by older boys while sitting in a skate park, until he conceals his food by putting behind a less enticing Burger King bag.

Burger King's statement:

McDonald's has broken the rules of comparative advertising by degrading the Burger King brand in the TV commercial 'Packaging.' McDonald's and Burger King have agreed that [the spot's] distribution and broadcast ... will be stopped.

McDonald's hadn't approved this commercial made by ad agencies Tribal DDB and Heye & Partners.

What do you think of the commercial?

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