The Wall Street Journal reports [subscription required] that the move to a smaller Whopper is in response to rising food prices: "The burger giant will test the $1 Whopper Jr.—down from 2.2 ounces apiece to 2 ounces—in various markets. 'We're trying to be as innovative as possible,' John Chidsey, chief executive of Burger King, said." [Tip o' the hat to P.M.]
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