It's large and roomy inside with marble countertops and inch-square tiling on the floor. Cooks work off a small gas-flame grill toward the rear of the counter area and use a broiler to toast buns and give the cheese a good melt. Prefab nostalgic signs hang on the wall.
But you want the money shot, don't you? Here 'tis:
Preliminary analysis: Excellent, juicy burger. Heftier than Shake Shack farther downtown but not so insanely thick you can't get your mouth around the thing. Crisp, fresh red onion and plenty of thickly cut, sweet pickle rounds. Goodburger appears to use the same almost pocketlike buns that Shake Shack uses, and the bun is toasted, though mine had gotten a very light toasting. The fries are good, too, but this isn't a french fry blog, so I'll spare you. Will have to do a GoodburgerBurger Joint head-to-head analysis soon. More to come!
Location: 800 Second Ave. (at 43rd St.), New York NY 10022
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