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Burger King to Test Smaller Whopper

The Wall Street Journal reports [subscription required] that the move to a smaller Whopper is in response to rising food prices: "The burger giant will test the $1 Whopper Jr.—down from 2.2 ounces apiece to 2 ounces—in various markets. 'We're...

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Post a Comment | Posted by Adam Kuban, August 27, 2008 at 2:00 PM
Tagged: Burger King, chain burgers, rising prices

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