'Wimpy' on Serious Eats

Video: Wimpy's Braille Burgers

To promote their Braille menus, burger chain Wimpy in South Africa made burgers whose buns featured the name of the burger spelled in Braille in sesame seeds. This video shows how they made the buns and the reactions of the blind people who tried the burgers. (Strangely, the video doesn't seem to be for blind people; there's no voiceover.) More

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