'The Counter' on Serious Eats

New to NYC Burger Chains: The Counter, SmashBurger, Go Burger, and Elevation Burger

Last week, I visited Elevation Burger, an organic burger chain from Falls Church Virginia, The Counter, a high concept design-a-burger chain from California, Go Burger, a brick-and-mortar version of the truck based on a Los Angeles burger joint, and Smashburger, the rapidly expanding Denver-based chain that just opened its first New York location in Brooklyn. At each restaurant, I ordered a few burgers, tried all of their sides and special menu items, as well as a milkshake. How'd they compare to each other, and more importantly, are they going to be key players in the New York burger landscape? Let's take a look at them one at a time and see. More

The Counter Opening in NYC Next Monday

California-based build-your-own-burger chain The Counter is opening their first location in New York City next Monday, December 20, in Times Square at Broadway and 41st Street. 1451 Broadway, New York NY 10036 (map); 212-997-6801; thecounterburger.com; Opening hours: Sun. to Thurs.... More

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