Burger Love in Social Media

From social media consultant Jason Falls comes this chart illustrating reception of major burger brands in social media based on volume of conversation, sentiment, and passion, using data pulled by ConsumerBase. In-N-Out had the most volume, but came in second for positive chatter right behind Five Guys. White Castle was the most polarizing between love and hate, and Wendy's was most disliked, although not passionately so. Read more at Falls' site, Social Media Explorer.

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2 Comments | Posted by Robyn Lee, March 15, 2011 at 4:00 PM
Tagged: burger chains, Burger King, charts, Five Guys, In-N-Out, McDonald's, social media, Wendy's, White Castle

Do You Want to Bring Mayor McCheese Back to McDonald's?

If you miss the McDonald's mascot Mayor McCheese made popular during the 1970s, head to bringbackthemayor.com to combine your powers with other fans suffering from Mayor McCheese withdrawal. There isn't much suffering going on though, judging from the number...

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5 Comments | Posted by Robyn Lee, January 21, 2011 at 4:30 PM
Tagged: Mayor McCheese, McDonald's

Big America Burgers are Back at McDonald's in Japan

Last year's Big America burger series at McDonald's in Japan was so popular that they're doing it again this year. Starting today, the Big American 2 series debuted with the Texas 2 burger. Here's some info about what's in the four burgers to be rolled out over the year.

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13 Comments | Posted by Robyn Lee, January 7, 2011 at 5:00 PM
Tagged: fast food, Japan, McDonald's, promotions

Photo of the Day: The McRushmore

[Photograph: Kevin Pang] In case you ever wondered what would happen if you combined a McRib, Filet-O-Fish, Southern-Style Chicken Sandwich, and bacon and cheese Angus Deluxe, here's your answer: The McRushmore, four meats rolled into one monstrosity of a...

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5 Comments | Posted by Robyn Lee, November 16, 2010 at 5:45 PM
Tagged: McDonald's, megaburgers, Photo of the Day

The Burger Lab: Revisiting the Myth of The 12-Year Old McDonald's Burger That Just Won't Rot (Testing Results!)

A few weeks back, I started an experiment designed to prove or disprove whether or not the magic, non-decomposing McDonald's hamburgers that have been making their way around the internet are indeed worthy of disgust or even interest. Here are the results.

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78 Comments | Posted by J. Kenji López-Alt, November 5, 2010 at 9:00 AM
Tagged: mcdonald's, the burger lab

Video: Real World McDonald's Burger Experiment

There's that experiment with the 12-year-old McDonald's hamburger, and the art project with the 137-day-old McDonald's hamburger, and Kenji's currently-in-progress experiment, but Consumerist reader GitEmSteveDave blows them all out of the water with his highly controlled four-hour experiment... ...Well,...

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5 Comments | Posted by Robyn Lee, October 19, 2010 at 1:30 PM
Tagged: funny, McDonald's, videos

The Burger Lab: The Myth of The 12-Year-Old McDonald's Hamburger

It seems to me that the only thing that can last longer than a McDonald's hamburger is an internet meme about them. My project for the next few weeks: design and carry out the first well-documented, scientific experiment to shed some light on whether or not there is something truly evil lurking between the buns. Hopefully we can kill this meme once and for all.

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111 Comments | Posted by J. Kenji López-Alt, October 15, 2010 at 9:00 AM
Tagged: McDonald's, The Burger Lab

Videos: McD's Quarter Pounder for Men, Burgers = Heroin, and Pineapple Madness

I came across three burger-related videos from Australia this week, so I'm lumping them all together in this post because...I can. First, a recent ad from McDonald's showing how manly you can be when you eat a Quarter Pounder...

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5 Comments | Posted by Robyn Lee, September 30, 2010 at 3:30 PM
Tagged: Australia, McDonald's, videos

Behold: The Pop Tart Quarter Pounder

Note: This post took place over a month ago, but since it got lost in the shuffle of other burger posts we're bringing it to you now. Better late than never, right? We thank our summer intern Lingbo for going...

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11 Comments | Posted by Lingbo Li, September 21, 2010 at 4:15 PM
Tagged: burger weirdness, McDonald's, Pop Tarts

Consumer Reports' Burger Poll Names In-N-Out the Best, McDonald's the Worst

Happy In-N-Out burger, sad McDonald's cheeseburger. [Photographs: Robyn Lee] The October issue of Consumer Reports features the results of a fast food burger poll taken by 28,000 of their readers. Out of 18 restaurants, In-N-Out and Five Guys tied...

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25 Comments | Posted by Robyn Lee, September 8, 2010 at 4:00 PM
Tagged: best-of lists, chain restaurants, Consumer Reports, Five Guys, In-N-Out, McDonald's