McDonald's Hamburger Barely Changes After Sitting Out for 137 Days

[Photograph: Sally Davies] This art project will surprise no one who's read about the 12-year-old McDonald's hamburger that looks about the same as a fresh one (and you probably have since, for better or worse, it's one of the...

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19 Comments | Posted by Robyn Lee, August 30, 2010 at 12:30 PM
Tagged: burger weirdness, McDonald's

Video: Behind the Scenes Look at McDonald's on 'Nightline'

While McDonald's may not be known for deliciousness, "Their competitive advantage is ubiquity, speed, and consistency," as John said in his Angus Snack Wrap review. Get a look at how they feed 60 million people a day in last...

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14 Comments | Posted by Robyn Lee, August 23, 2010 at 7:00 PM
Tagged: McDonald's, video

Angus Snack Wrap at McDonald's: Better Than The Mac Snack Wrap?

This past week, McDonald's introduced a new Snack Wrap variety to its menu—the Angus Snack Wrap. I'll admit, I was not looking forward to this assignment. I checked out the Mac Snack Wraps months ago and thought the chicken options were much more palatable than the burger ones; I wasn't impressed by the Angus Burger in the Burger King-McDonald's showdown. Putting the two together didn't seem like such a good idea. The results? A mixed bag.

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15 Comments | Posted by John M. Edwards, August 16, 2010 at 3:45 PM
Tagged: Angus Snack Wrap, chains, fast food, McDonald's, snack wrap

Video: Analyzing McDonald's Angus Beef Burgers Ad Campaign on 'The Gruen Transfer'

Last year McDonald's in Australia release two new premium Angus beef burgers—the Grand Angus and the Mighty Angus—and thanks to their ad campaign the new burgers ended up being the most successful launch in the history of McDonald's Australia....

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8 Comments | Posted by Robyn Lee, July 19, 2010 at 2:00 PM
Tagged: advertising, Australia, chain restaurants, McDonald's, The Gruen Transfer, videos

Video: McDonald's 'Miracle Bun' Looks Like The King

This sounds like a weird Rorshach test. Look under the top bun of a McDonald's burger; what do you see? The King from Burger King? Jesus? Random Bearded Dude? Mold? Watch the video after the jump....

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5 Comments | Posted by Robyn Lee, June 15, 2010 at 3:30 PM
Tagged: Burger King, burger weirdness, chain restaurants, McDonald's, videos

Photo of the Day: 'The Golden Hamburger Caper', or McDonald's On Ice

[Flickr: What Makes The Pie Shops Tick?; image 1, image 2] "The Golden Hamburger Caper" was McDonald's contribution to the Ice Capades in 1974. The blurb says: Jiminy French Fries! We're in Hamburgerland with all the crazy characters we...

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1 Comment | Posted by Robyn Lee, June 7, 2010 at 4:00 PM
Tagged: burger weirdness, McDonalds, Photo of the Day

Video: McDonald's Recent Gay-Themed Ad in France

This recent ad from McDonald's in France for their "Come as you are" ("Venez comme vous êtes") campaign has gotten a lot of people talking over the past week for its depiction of a father about to eat with his gay son.

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27 Comments | Posted by Robyn Lee, June 3, 2010 at 6:15 PM
Tagged: ads, commercials, France, McDonald's, videos

Big Burger Showdown: The McDonald's Angus vs. Burger King's XT

After my first fast-food foray, the Mac Snack Wrap, Serious Eats asked me to compare Burger King's new XT sandwich and McDonald's Angus Burger. I was ecstatic about a second chance to review products from two of our nation's iconic chains. But how do you taste a freshly, um, manufactured Burger King burger next to a McDonald's Angus and not have the contest be biased towards the home restaurant? Solution: home and away games, Champion's League-style.

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24 Comments | Posted by John M. Edwards, April 19, 2010 at 2:30 PM
Tagged: Angus third-pounder, Burger King, Burger King Steakhouse XT, chain restaurants, McDonalds

Dear AHT: McDonald's 'Burger of the Month' Promotion in the 1990s

Here's an email we received recently in the AHT inbox. Have any questions? Contact us at burger@seriouseats.com. Ok....i have been researching this topic high and low and hope that you the Hamburger Gurus will succeed where I have failed. There...

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9 Comments | Posted by Robyn Lee, April 13, 2010 at 3:30 PM
Tagged: Dear AHT, McDonald's

Reality Check: McDonald's NYCrispy (Spain)

The NYCrispy from McDonald's in Spain, meant to be a physical manifestation of the "NY attitude," consists of a standard-issue McDonald's Big N' Tasty-size patty, a slice of cheese specked with some unidentified herb, a mealy tomato slice, shredded lettuce, mayonnaise, barbecue sauce, bacon, and a Parmesan bun. I'm not quite sure where the "NY" actually comes in, but the "crispy" part of the NYCrispy comes in the form in tiny battered-and-fried onion bits.

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12 Comments | Posted by J. Kenji López-Alt, April 2, 2010 at 10:00 AM
Tagged: Europe, Mcdonald's, Reality Check, Spain