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Chain Reaction: At Freshness Burger in Japan, Come For The Juice, Leave Before the Burger

With a tagline like "Freshness Food, Freshness Serving, Freshness People, Freshness Planet," the 20-year-old Freshness Burger chain from Japan is obviously selling more than just burgers. Buying a Freshness Burger is a not-necessarily-effective-but-makes-you-feel-good-anyway lifestyle choice, like drinking water from the 30%-less-plastic tiny bottles or driving your hybrid SUV to the matinee screening of The Lorax. But let's cut straight to the chase: Does the feel-good choice come with an equally taste-good food? Luckily, there are quite a few menu choices that actually are good at Freshness burger. The burger just doesn't happen to be one of them. More