Burger King in Canada is offering two new kinds of poutine (the Quebecois dish of french fries topped with gravy and cheese curds) in addition to their classic poutine for a limited time: Angry Poutine topped with jalapenos, crispy angry onions, and signature angry sauce (based on the Angry Whopper); and poutine with bacon. According to this press release, Burger King "hopes the new menu items will grow their 10 percent stake of total poutine servings from coast to coast."
Now that the King is gone from Burger King, it's time to make way for Burger King's less creepy image: freshness! Intense vegetable close-ups! Buoyant toppings! Lens flare! What do you think of this commercial for the California Whopper (brought to you by ad agency McGarry Bowen)?
A few months ago we mentioned Burger King's plans to revamp their menu and identity in the face of declining sales, a new direction that will leave their King mascot behind. In the King's honor, we share this photo of him hanging out with our fast food columnist John Edwards. On a bed. Having a good time.
Burger King may be parting ways with their longtime advertising agency Crispin Porter + Bogusky, but CP+B unleashed one last campaign with Whopper Lust: Watch a spinning Whopper on DirecTV, channel 111, and get a free Whopper. More specifically, watch for 5 minutes, get one Whopper; 15 minutes, get two Whoppers; 20 minutes, get three Whoppers. To make sure people aren't leaving their spinning Whoppers unattended, viewers must respond to alerts that randomly pop up on the screen. Coupons will be mailed to the DirectTV subscriber's address in two to four weeks.
Burger King, whose sales and profits have been declining for years, is getting a makeover with a revamped menu, updated restaurant design, and new marketing angle, says The Miami Herald. That means you can say goodbye to their bearded robe-wearing mascot the King—he's going on an "extended vacation." [sheds invisible tear]
Their menu is very similar to BK's menu in the States, but some of the special offerings caught my eye. "Melt 'n Middle? Cheese melted between two beef patties? Cool! Oh, the Texican Whopper! That'll be awesome." Sadly, the those two were far from awesome.
Burger King Japan's new Meat Monster Whopper topped with two slices of cheese, three strips of bacon, an extra 3.3-ounce beef patty, and a Tendergrill Chicken patty has been gaining lots of attention this month for its excessive meatiness, but you can order a similar burger stateside if you just ask for the extra toppings on a regular Whopper—your cashier will just be more confused than one in Japan.
From the people who brought you the Windows 7 Whopper and the BK Party Set comes the All Heavy Whopper and the Meat Monster Whopper. As part of their "Have It Your Way" promotion*, Burger King in Japan recently unveiled the All Heavy topped with one and a half times the amount of toppings of a regular Whopper for the price of a regular Whopper, ¥420 ($4.96), and the more excessive Meat Monster topped with two slices of cheese, three strips of bacon, an extra 3.3-ounce beef patty, and a Tendergrill Chicken patty for ¥820 ($9.70).
From social media consultant Jason Falls comes this chart illustrating reception of major burger brands in social media based on volume of conversation, sentiment, and passion, using data pulled by ConsumerBase. In-N-Out had the most volume, but came in second for positive chatter right behind Five Guys. White Castle was the most polarizing between love and hate, and Wendy's was most disliked, although not passionately so. Read more at Falls' site, Social Media Explorer.
