Proposing The Burger Cognition Theory

While the Pizza Cognition Theory might state that "the first slice of pizza a child eats becomes, for him, pizza," I propose a similar but distinct Burger Cognition Theory: "The best burger a person eats becomes, for him, the burger."

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32 Comments | Posted by J. Kenji López-Alt, March 31, 2011 at 6:30 PM
Tagged: Bob's Burgers, Brazil, burger, burger cognition theory, chains, Pie 'n Burger, pizza cognition theory, review

Dear AHT: Brazil Makes the Best Burger

Here's a nice reader email from São Paulo, Brazil: It's hard to say, but the best burger I ever ate was not in the U.S.. It was in São Paulo, in a place called St. Louis (burgers and dogs). There...

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7 Comments | Posted by Adam Kuban, November 6, 2006 at 4:43 PM
Tagged: Adam, Brazil, countries, Dear AHT, Non-U.S., photo gallery, reader response