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A spoof ad that challenges the "impossible standards" for burgers in the media (in the same style as Dove's campaign for real beauty) popped up on imgur and reddit this afternoon, where it has since garnered 6,877 upvotes and more than 1,000 comments. The ad, which juxtaposes a beauty shot of a fast food cheeseburger beside the much sadder reality (complete with a squished bun that looks like it's been sat on) includes the tagline "End the impossible standards set by the media. All burgers are beautiful."

Maybe it's time to redefine our beauty standards for fast food burgers. Or, y'know, not.

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