Black bunned fast food burger? Seen it. Black bunned fast food burger paired with a white bunned fast food burger? ...INNOVATION!?
Last month McDonald's China released this limited-time set of two mini black and white burgers (黑白通吃堡) for 16 RMB (about $2.50) or 28 RMB (about $4.40) with fries and soda. The white sesame seed-topped black burger features a beef patty topped with onion and black pepper sauce, while the black sesame seed-topped white burger features a chicken patty topped with some kind of sweet and spicy sauce and lettuce.
What's the meaning behind the black and white colors? Josh Ong of The Beijinger offers this explanation:
We weren't sure whether these burgers were meant to be a yin-yang sign, a tribute to Michael Jackson or just a lab experiment gone wrong. But then a colleague informed us they're a play on a Chinese phrase: heibai liangdao tongchi (黑白两道通吃), which describes people who are so well-connected with both the government (that's the white side) and organized crime ("black society," as it's called in Chinese) that they can "eat from both sides." In other words, someone who has a foot in both camps.
I'm guessing this isn't exactly the same meaning that McDonald's is pushing. If you can read Chinese, maybe you can glean more info from this article from health.huanqiu.com; otherwise, Google Translate offers this semi-comprehensible translation (emphasis mine):
Since August 13, McDonald's will break through the traditional heavy launch black and white take Fort, a package, you can experience two different forces of the black and white in. enough, interesting enough, stimulate it! Right! If you admit that you are young, if you think you have the guts, full of energy, creative, still hesitating? Black and white take Fort with interpretation from the taste buds with a young true!
McDonald's has always been concerned about the needs of young people committed to encouraging young people to individuality, bravery breakthrough innovation efforts, flying self. Black and white take Fort break the Hamburg's traditional way of eating with the power of both black and white young people dare to break applaud efforts to pursue their dreams. The unique shape of the black and white, will be able to inspire you the most in the creative way of eating, collision unlimited fun life. Original Hamburg also can praise the 100% beef with flavor onions, grilled tender chicken with lettuce, a variety of taste you embrace the mouth. The delicious classic traditional combination to create a new form will allow you hooked.
Any AHT'ers live in China and want to give this a shot? If not, we totally understand.
Black and White Burger Set Commercial
About the author: Robyn Lee is the editor of A Hamburger Today and takes many of the photos for Serious Eats. She'll also doodle cute stuff when necessary. Read more from Robyn at her personal food blog, The Girl Who Ate Everything.