McDonald's in Canada answers the question "Why does your food look different in the advertising than what is in the store?" with this short behind-the-scenes video of a burger photoshoot by Watt International.
It's no surprise that the food stylist would pick the best-looking McDonald's ingredients and construct the burger more meticulously than McDonald's would in order to better show what's between the buns, but it's still interesting to see.
Behind the scenes at a McDonald's photo shoot
About the author: Robyn Lee is the editor of A Hamburger Today and takes many of the photos for Serious Eats. She'll also doodle cute stuff when necessary. Read more from Robyn at her personal food blog, The Girl Who Ate Everything.