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In grand Carl's Jr./Hardee's tradition of making commercials featuring attractive women eating burgers in exaggeratedly sensual ways—Paris Hilton, Padma Lakshmi, Audrina Patridge, and Miss Turkey, for example—model Kate Upton stars in this new commercial for their latest burger, the Southwest Patty Melt topped with jalapeño slices, grilled onions, pepper Jack cheese, and spice Santa Fe sauce on grilled sourdough bread. (AHT review coming soon!)

Judging from this commercial, the burger is so spicy you'll be coated in sweat after a few bites and thus feel the need to take your clothes off. If that's not what America is looking for in a burger, I don't know what is. Does this commercial make make you want to run out and get a Southwest Patty Melt?

Drive-In featuring Kate Upton (Director's Cut) - The Southwest Patty Melt at Carl's Jr. and Hardee's

(Did anyone else laugh at the 0:10 mark when Upton bites into the burger, accompanied by a ridiculous squelch-crunch sound like she's chomping into a head of wet iceberg lettuce? If that was just me, then...nevermind.)

Behind the Scenes: Kate Upton Commercial for Carl's Jr. & Hardee's

About the author: Robyn Lee is the editor of A Hamburger Today and takes many of the photos for Serious Eats. She'll also doodle cute stuff when necessary. Read more from Robyn at her personal food blog, The Girl Who Ate Everything.

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