The latest video from This Must Be the Place—"a series of short films that explore the idea of home"—features Prime Burger, a burger joint/diner in Midtown Manhattan that opened in 1938 and has barely changed since the 1960s. Depending on who you talk to, it's either past its prime (according to Nick Solares) or one of New York's great burgers (according to Ed Levine). After watching this beautifully shot video by Lost & Found Films, featuring interviews with employees who've work there from just three years to 59 years, we can all hopefully agree it's a New York icon worth keeping around whether or not you like burgers.

'Prime' by This Must Be The Place

The Prime Burger: Past Its Prime
Save Prime Burger, A Burger Shop With Real Character
3 Great Burger Joints Near Rockefeller Center

About the author: Robyn Lee is the editor of A Hamburger Today and takes many of the photos for Serious Eats. She'll also doodle cute stuff when necessary. Read more from Robyn at her personal food blog, The Girl Who Ate Everything.


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