[Photograph: McDonald's]

Starting April 18 for six weeks, McDonald's France will serve the McBaguette, a burger served on a baguette, reports the Wall Street Journal. The burger will be topped with French-made Emmental cheese and mustard and sell for €4.50 ($6). From WSJ:

Incorporating the baguette could support sales in McDonald's most-profitable market in Europe. "McDonald's is trying to diversify and is aiming at more traditional or older customers," said Yves Marin, a senior manager at consulting firm Kurt Salmon. "The company is willing to attract those who won't eat the Big Mac."

About the author: Robyn Lee is the editor of A Hamburger Today and takes many of the photos for Serious Eats. She'll also doodle cute stuff when necessary. Read more from Robyn at her personal food blog, The Girl Who Ate Everything.


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