Wendy's Testing Premium 'Black Label' Burgers in Wichita and Columbus
Wendy's is classing it up with a new line of Black Label Burgers—tagline,
"The perfect harmony of signature taste and select ingredients"—currently being tested in Wichita, Kansas, and Columbus, Ohio. The quarter-pound burgers come in Bacon Portabella (with mushroom sauce, muenster cheese, three half-slices of bacon, thick tomato slice, and peppery sauce; $4.89) and Spicy Santa Fe (with guacamole, pepper jack cheese, mixed salad greens, thick tomato slice, red onion slices, and cilantro jalapeño lime sauce; $4.49), says GrubGrade.
What does meat purveyor Pat LaFrieda, supplier of the most famous Black Label burger, think of Wendy's new burger? "It's flattering," says president Mark Pastore at Grub Street. "It doesn't bother us one bit. Will people get confused? No. Will Wendy's steal some magic we created? Maybe, but that's okay."
About the author: Robyn Lee is the editor of A Hamburger Today and takes many of the photos for Serious Eats. She'll also doodle cute stuff when necessary. Read more from Robyn at her personal food blog, The Girl Who Ate Everything.