Midwest burger chain Steak 'n Shake is opening its first location, called Steak 'n Shake Signature, in New York City this Thursday, January 12, at 1695 Broadway (at 53rd Street, next to the Ed Sullivan Theater; map). Different from most Steak 'n Shakes, the Signature version is smaller, features counter-service instead of table service, and is open from 10 a.m. to midnight instead of 24 hours a day. Menu prices are the same as elsewhere. New additions to the New York menu (viewable here) are a six-ounce Signature Steakburger made with organic beef along with beer and wine.

To celebrate the grand opening, the first 150 customers will win free burgers for a year.

Related:
Steak 'n Shake: The Quintessential American Cheeseburger
Reality Check: Royale Steakburger and M&M Shake from Steak 'n Shake

About the author: Robyn Lee is the editor of A Hamburger Today and takes many of the photos for Serious Eats. She'll also doodle cute stuff when necessary. Read more from Robyn at her personal food blog, The Girl Who Ate Everything.