This commercial from McDonald's in Germany didn't make it to the TV airwaves because Burger King found it "degrading," reports Ad Age. In the commercial a young boy keeps getting his McDonald's food stolen by older boys while sitting in a skate park, until he conceals his food by putting behind a less enticing Burger King bag.
Burger King's statement:
McDonald's has broken the rules of comparative advertising by degrading the Burger King brand in the TV commercial 'Packaging.' McDonald's and Burger King have agreed that [the spot's] distribution and broadcast ... will be stopped.
McDonald's hadn't approved this commercial made by ad agencies Tribal DDB and Heye & Partners.
What do you think of the commercial?