[Illustration: Mark Smiciklas at Social Media Explorer]

If you need help developing a content strategy, maybe social strategist Jeffrey L. Cohen's burger analogy will help. You can find a visual representation of Cohen's "6 Layers of Social Media Content Strategy" at Social Media Explorer.

About the author: Robyn Lee is the editor of A Hamburger Today and takes many of the photos for Serious Eats. She'll also doodle cute stuff when necessary. Read more from Robyn at her personal food blog, The Girl Who Ate Everything.