Gyrene Burger, New Burger Delivery Concept From Domino's Founder

Domino's Pizza founder Thomas Monaghan is getting in on the burger trend by opening his first gourmet burger delivery shop, Gyrene Burger, in two months in Naples, Florida, at Central Avenue and U.S. 41, reports naplesnews.com.

Gyrene Burger will offer two kinds of double-patty Angus beef burgers for under $6, one topped with ketchup, mustard, and pickle, and another topped with lettuce, tomato, and mayonnaise. Both will also have cheese and bacon. Sides and drinks won't be available for greater efficiency and speed (the goal is to deliver the burgers in 15 minutes or less).

As for where the name comes from, "gyrene" is a nickname for a United States Marine and is the theme of the business. From the article:

In the 1950s, Monaghan spent three years in the Marine Corps. Suiting its name, the new hamburger business will have a warrior-like feel. Employees will wear camouflage uniforms and the store, he promises, will be as spotless as barracks. The drivers will be known as gyrene joggers and the managers will be captains. There will be an extensive training program, called the burger boot camp.

If that theme sounds a bit atypical, so does this delivery guideline: "Drivers will only go 1.5 miles from the store, carrying only one order at a time and jogging the final steps to the customers." (You can pick up your order if you live out of delivery range, though.)

About the author: Robyn Lee is the editor of A Hamburger Today and takes many of the photos for Serious Eats. She'll also doodle cute stuff when necessary. Read more from Robyn at her personal food blog, The Girl Who Ate Everything.

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