A few months ago we mentioned Burger King's plans to revamp their menu and identity in the face of declining sales, a new direction that will leave their King mascot behind. USA Today reports that the new ad campaign, more focused on fresh and healthy food, will start this weekend to promote the national rollout of their California Whopper topped with guacamole, Swiss, and bacon.

Goodbye, sweet King. In your honor, we share this photo* of you hanging out with our fast food columnist John Edwards. On a bed. Having a good time.

[via Gawker]

* The photo was taken at a press event. John does not regularly hang out with the King....to our knowledge.


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