Serious Eats - seriouseats.com
What's Fresh
Burger King Giving Away Free Whoppers Though DirecTV
Burger King may be parting ways with their longtime advertising agency Crispin Porter + Bogusky, but CP+B unleashed one last campaign with Whopper Lust: Watch a spinning Whopper on DirecTV, channel 111, and get a free Whopper. More specifically, watch for 5 minutes, get one Whopper; 15 minutes, get two Whoppers; 20 minutes, get three Whoppers. To make sure people aren't leaving their spinning Whoppers unattended, viewers must respond to alerts that randomly pop up on the screen. Coupons will be mailed to the DirectTV subscriber's address in two to four weeks.
CP+B says they had given away 50,000 Whoppers as of yesterday (or, as Kherize5 points out, could potentially give out; coupons haven't been mailed out yet). The campaign runs until the end of the week. Any AHT-ers get a free Whopper yet? And having dreams/nightmares about spinning burgers?
Update: Sounds like the free burger supply has run out.
[via Agency Spy and Heather C.]
Comments