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A cryptic advertisement for New York-based meat wholesalers Pat LaFrieda is printed in the latest issue of Mario Batali's Viaggio Magazine. Showing only what looks like an iPhone nestled in a hamburger bun with cheese, lettuce and tomato, the only words are "coming soon" followed by the company's logo. Calls to Mark Pastore, LaFrieda's normally loquacious Chief Operating Office, proved fruitless. "Good things come to those who wait," is his only response.

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