California-based build-your-own-burger chain The Counter is opening their first location in New York City next Monday, December 20, in Times Square at Broadway and 41st Street. 1451 Broadway, New York NY 10036 (map); 212-997-6801; thecounterburger.com; Opening hours: Sun. to Thurs. 11 a.m. - midnight; Fri. and Sat., 11 a.m. - 1 a.m.