It was raining. I was on deadline. I needed to eat. Without time to go out or cook, I logged on to Delivery.com. While looking at search results sorted by proximity, I noticed a new entrant into the delivery sweepstakes: Burger Exit. "Another burger joint!" I exclaimed.

I was not surprised that I missed Burger Exit, despite it being right under my nose, at least ostensibly. The "burger fad" that everyone thought would have ended by now still rages. In the last few weeks alone we have seen the opening of numerous dedicated burger spots—Bill's Bar & Burger, Patty and Bun, Fresh-N-Fast, Mark, and Black Shack (review next week). I assumed that Burger Exit got lost in the shuffle.

I didn't order from Burger Exit as I had no idea what I would be getting, despite that the restaurant promised "American Experience & European Soul" and the "best Burgers in NYC." But I noted the address so I could check out this operation first hand and potentially review it.

[Photograph: Nick Solares]

The next day I walked down to the address furnished on Delivery.Com—157 2nd Avenue. The curious thing is that there is no Burger Exit at the location. But there is a place called Cafe Brama—they offer a burger on the menu that costs $12, but the ones listed on the Delivery.com cost $5.95 for a hamburger and $6.25 for a cheeseburger.

Confused, but with a sneaking suspicion, I called Cafe Brama and asked if I had reached Burger Exit. There was some confusion on the other end of the line as well as a gentleman with a foreign accent who became flustered by the question and asked me to hold and put the phone down. A minute or so later he returned explaining that the telephone number was for a "call center" for "several" restaurants including Cafe Brama and Burger Exit. "Are we outsourcing our delivery now?" I wondered aloud, but I was assured by the man that he was in New York City.

So where is Burger Exit exactly? The answer is that it is an "online" restaurant with no physical location that one can visit. The food is prepared in the kitchen at Cafe Brama and is available for delivery only via Delivery.com exclusively, unless you figure out to call them on Cafe Brama's line.

Still, ordering for delivery sight unseen is a leap of faith, and not the ideal way to evaluate a burger. I inquired about the burger and they described as a "European" twist on the classic American burger, blended with spices and egg, and "handmade." When I asked about temperature, they explained that because of the egg, cooking to order was not available, although they promised that it would be juicy.

I am conflicted on this one. Part of me wants to dismiss the place out of hand because of its "online only" status, and because it seems to be an attempt to cash in on the burger trend. Yet I am somewhat, albeit morbidly, intrigued by the whole concept.

Has anyone tried Burger Exit? Do you think I should take the plunge and order a burger for review?