154 Woodbridge Avenue, Highland Park NJ 08904; map); 732-777-1881; whiterosehamburgers.com Cooking Method: Griddle steamed Short Order: Classic slider preparation applied to larger than standard patty and using a somewhat unorthodox roll provides a pleasing hamburger experience Want Fries with That? Yes please—crispy and golden with a clean taste Price: Single cheeseburger, $2.65; double, $4.40; fries, $1.05
Unlike the separate White Mana and White Manna, and the remaining White Diamond restaurants, the three White Rose System slider emporiums of Northern New Jersey were never technically part of a single chain that fragmented into disparate entities. The three restaurants were always independently operated, but by members of a single family, hence the use of the same name. The original location in Highland Park was founded by brothers Robert and Jack Hemmings and their cousin Jim Hemmings back in the 1950s. In 1972 the trio parted, with Jim retaining the original location and Jack and Bob opening their own restaurants in Linden and Roselle Park, respectively. I will report on the latter two locations in the near future, but I decided to start at the beginning and pay a visit to the Highland Park location.
Everything about White Rose System screams classic sliders—the griddle where buns steam on top of the cooking patties, the liberal application of onions, the neat rows of vinyl-capped stools, and even the inclusion of the word "system" in the name—everything but the burgers, that is. Despite being prepared using the classic slider technique, the patties are actually much larger than the usual two ounces, and the bun is a soft variant on a Kaiser roll rather than the commonly used generic white bun or potato roll.
Available as either a single or a double with various additions—cheese, bacon, chili, or California-style (lettuce and tomato)—all burgers come with onions. Even if you order it without onions (which I am not sure they will even do), I bet you would still taste them, as they litter the griddle and their aroma permeates the whole room. In fact, it is a bit tough to actually taste the beef through all the onion, which coat the patty in a thick blanket. Scrapping them away revealed beef that was evidently fresh, but apart from that was rather undistinguished.
The bread, despite being a rather unorthodox choice for the cooking method used, was pretty good. It did not have that tough, slightly cardboard-like surface that can plague Kaiser rolls, and it was generally much softer and slightly denser than might be expected. The cheese, which is layered on the patty with the bun on top as it cooks, does not melt as much as it does on smaller burgers and never really forms that gooey mass that is such a part of the classic slider experience. But the sandwich attains a pleasing synergy—or at least the double does, as the single patty gets a bit lost in the bun.
The single.
While I prefer smaller sliders on white buns I can appreciate the White Rose System's variation on the theme. The place has so much history that it should be designated as a landmark at this point, as should most all of the slider restaurants and vintage diners that dot the New Jersey landscape. They may be antiquated, anachronisms even, but they are important parts of our history—aside from providing good food at a decent price, their continued existence speaks well of our culture.
HP is my hometown and I've always loved White Rose. Prices are great and a plate of burger with fries will hit the counter about 10 seconds after you ordered. Sadly they are no longer open 24 hrs like they were in the old days.
I haven't been to the Highland Park White Rose. I go to the Roselle location. I think it's my favorite burger. I don't like onions, so I get mine without. Here, at least, they don't taste of onions if you don't order them. I like the large bacon cheeseburger (on a kaiser bun) and fries. Much more food and meatier burgers than White Diamond.
I grew up in nearby East Brunswick and ate here in high school (usually late night). The first time I went I asked for my burger without onions and the guy at the register called it back "one sissy burger!" Still remember that over 15 years later. Pretty funny and embarrassing.
It's called "system" as an allusion to the White Castle System, which all these places were ripoffs of. White Castle was the first chain restaurant, and the idea of a "system" was so novel that they (and their imitators) boasted about it.
Yesterday I went to White Rose in Roselle for a double cheesburger. I don't know if it's because of the change in owners or if they just had a bad night, but my burger wasn't good at all. Dried out and lacking it's usual great flavor. If I went for the first time I would be greatly disapointed and wonder what the fuss was about.
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10 Comments:
Why "system"?
EatingInTranslation at 2:41PM on 07/28/09
Nice buns! I can also smell the onions right here in Seattle.
jkdrummer at 4:14PM on 07/28/09
HP is my hometown and I've always loved White Rose. Prices are great and a plate of burger with fries will hit the counter about 10 seconds after you ordered. Sadly they are no longer open 24 hrs like they were in the old days.
sushijerk at 8:04PM on 07/28/09
it is ALL about the fries at white rose system!!!
http://beavercitywillrockyou.blogspot.com/2008/12/hamburger-will-rock-you-and-sock-you.html
castor_de_luxe at 8:05PM on 07/28/09
it's supposedly called white rose "system" because they employ only ex-cons in an effort to help them get back on their feet
flegs at 12:09PM on 07/29/09
Not that impressed with the burgers here. Much prefer White Diamond.
liberty at 12:38PM on 07/29/09
I haven't been to the Highland Park White Rose. I go to the Roselle location. I think it's my favorite burger. I don't like onions, so I get mine without. Here, at least, they don't taste of onions if you don't order them. I like the large bacon cheeseburger (on a kaiser bun) and fries. Much more food and meatier burgers than White Diamond.
hotdoglover at 7:44PM on 07/29/09
I grew up in nearby East Brunswick and ate here in high school (usually late night). The first time I went I asked for my burger without onions and the guy at the register called it back "one sissy burger!" Still remember that over 15 years later. Pretty funny and embarrassing.
danentin at 4:18PM on 07/30/09
It's called "system" as an allusion to the White Castle System, which all these places were ripoffs of. White Castle was the first chain restaurant, and the idea of a "system" was so novel that they (and their imitators) boasted about it.
jozersky at 12:27PM on 07/31/09
Yesterday I went to White Rose in Roselle for a double cheesburger. I don't know if it's because of the change in owners or if they just had a bad night, but my burger wasn't good at all. Dried out and lacking it's usual great flavor. If I went for the first time I would be greatly disapointed and wonder what the fuss was about.
hotdoglover at 6:57AM on 08/09/09