Spanish Burger King Ad Offensive to Hindus

Posted by Robyn Lee, July 8, 2009 at 5:00 PM

Burger King's latest offensive ad comes from Spain and features the Hindu goddess Lakshmi sitting on top of a breakfast sandwich, a doughnut, and a muffin with the caption, "A snack that is sacred." The Hindu American Foundation posted a letter to the Burger King Corporation asking for the removal of the ad. Part of it reads,

An advertisement using sacred symbols, especially those of another culture, for purely commercial purposes is offensive in and of itself, but compounding this insult is the use of an image of a Hindu goddess for the sale of a meat product.

Burger King issued a statement saying that they have removed the ads. They have not named the agency that made the ads.

2 Comments Favorite this! (0)

Tags: advertising, Burger King, Spain

2 Comments:

Where are all the ads that should be offensive to me? Is it that I don't let anything offend me? Or, am I just jaded and callous and don't have any moral convictions to get offended?

BigWoollyMammoth at 9:03AM on 07/09/09

@BigWoollyMammoth: Just wait; BK will get to you!

Robyn Lee at 9:18AM on 07/09/09

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