Serious Eats to Spin Off AHT

Posted by Adam Kuban, April 1, 2009 at 9:30 AM

This is a somewhat bittersweet announcement. Bitter because A Hamburger Today, which I founded nearly four years ago, will soon be completely out of my hands.

Due to the continuing woes in the economy at large, Serious Eats has decided to spin off some of its properties—A Hamburger Today being one of them.

The sweet part is that we were able to find a buyer who is as committed as we are to bringing you high-quality burger reviews and burger news.

I'm not at liberty to disclose the identity of the buyer at this time, but I can tell you that the folks presenting us with this golden opportunity are from a burger chain you may have heard of.

I know what you're thinking, and I can assure you that the editorial direction of A Hamburger Today will not change. The buyer believes in the integrity of AHT's voice, and any self-promotion or advertising it does on AHT will be readily distinguishable from editorial content.

The new management for AHT is already in place, and after this post, they will take the reins. Nick Solares will remain on as their burger reviewer for the immediate future. And they're allowing AHT editor-in-chief Robyn Lee to chime in a bit later with her own farewell message.

As founding editorial director of AHT, I'd like to thank everyone who has read this site over the years. You helped make it what it was, is, and will continue to be.

Chars,
Adam

14 Comments Favorite this! (1)

Tags: announcements

14 Comments:

april fools -- thanks Adam

1Todd at 9:51AM on 04/01/09

HMMPH. You didn't have to call it so soon, 1Todd.

Robyn: Add 1Todd to AHT Enemies List.

Adam Kuban at 9:53AM on 04/01/09

You never know what the prize is for # 1, guess I'll try for 2nd next go around !!!

1Todd at 9:57AM on 04/01/09

I was seriously like, "WTF?" about it being sold to a large hamburger chain.

BigWoollyMammoth at 10:03AM on 04/01/09

That is so not funny.

tmayson at 10:53AM on 04/01/09

This post makes me crave a McDLT

ESNY1077 at 10:59AM on 04/01/09

Got me too.

bobbob at 11:15AM on 04/01/09

hee hee! Here's another good one...
http://www.guardian.co.uk/media/2009/apr/01/guardian-twitter-media-technology

ajdaddy at 1:15PM on 04/01/09

Dang Adam, you got me hook line and sinker! I think my heart sunk and died a little bit when I first read it.

FrostyGhost at 1:50PM on 04/01/09

AHHH! so not funny is right. I died inside a little.

Thank you for everyone who is NOT as gullible as me and actually remembers what day it is...

Sakura at 5:49PM on 04/01/09

drat, having gone down my rss reader from most recent, I saw the big mac review first and didn't get the full joke until now. nicely done sir.

optic at 5:55PM on 04/01/09

Didn't Slice do this last year? Yet I got suckered again...duh me.

KevinFinnerty at 1:35PM on 04/02/09

@KevinFinnerty: No, last year on Slice I became lactose intolerant and said the site would be going dormant.

Adam Kuban at 1:44PM on 04/02/09

Dammit - I fell for it too. I read this the day AFTER and still fell for it. Gullible = me. I could not understand how you guys could sell this site to the "golden arches" and claim AHT would still have a voice of integrity.
Good one.

radley24 at 2:03PM on 04/02/09

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