A Hamburger Today
McDonald’s Angus Burger, Nearing National Rollout
It’s been more than two years since McDonald’s debuted its Angus Burger in much of Southern California, followed by extended test runs in New York and Columbus, Ohio, since the summer of 2007. But only now is the “Third-Pounder” preparing for a nationwide rollout.
According to the Chicago Tribune, the Angus Burger will go national as part of McDonald’s annual Monopoly promotion in October—or, according to one anonymous franchisee, even sooner. Either way, the hefty burger is likely to remain a promotional item rather than a permanent menu fixture.
On first taste, Adam declared the Angus “sort of like a bigger, better-cooked Quarter Pounder,” though he notes they’ve suffered a noticeable decline over their two years on the New York market. Available in three varieties—Angus Deluxe, Mushroom and Swiss, and Bacon and Cheese—the six-ounce patties are cradled in proportionately bigger buns, and layered with more generously-cut pickles, tomatoes, and onions. And the price ups a level too: $3.99 for the burger, and $6.49 for a value meal.
For those in already-Angused areas, what are your thoughts? Worth the hype, or just a beefed-up Quarter Pounder?