Carl's Jr. CEO on Their Controversial Ads, and More

Posted by Robyn Lee, April 10, 2009 at 6:30 PM

Fast Food Maven talked to Andrew Puzder, chief executive for Carl’s Jr.’s parent company CKE Restaurants, to get some clarification on complaints FFM readers made about Carl's Jr. In regards to their eyebrow-raising ads, he said, "When you see our ads, you see them once, and you remember it. [...] if we run vanilla ads, this company won’t exist.” Related: In Videos: 'Target: Women,' Carl's Jr. Edition

4 Comments Favorite this! (0)

Tags: Carl's Jr, chain burgers, interviews

4 Comments:

Perhaps, maybe, they could stop trying to be cheap and make the food edible. The reason people forgot about them is not because of "vanilla ads," it's because the food just isn't memorable. But when I see the new ads, I do remember them--as I decide to drive right past to a locally-owned eatery who puts more effort into their food than into commericals.

beth1 at 6:51PM on 04/10/09

"Vanilla" LOL, more vocabulary from the land of porn-sters.

jkdrummer at 11:20AM on 04/11/09

The food at Carl's Jr. is memorable, for the reason that it sucks.

Gregg at 8:13PM on 04/11/09

jkdrummer - using "vanilla" to describe something plain is vocab that's been popularly used since the 70s... it's not food pornster vocab.

Big B at 10:55AM on 04/14/09

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