Behind the Orange Curtain at Ruby's Diner, Newport Beach, California

Ruby's Diner
1 Balboa Pier, Newport Beach, CA 92661 (map); 949-675-7829; rubys.com
Cooking Method: Griddled
Short Order: A mid-sized chain that hearkens back to a simpler time that (apparently) had very mediocre burgers
Want Fries with That? Yes. These fast food-style little guys are actually worth the calories (and are advertised as zero transfat!)
Prices: Rubyburger, $8.49; American Kobe Sliders, $8.99
Notes: Sun. to Fri., 7 a.m. - 9 p.m.; Fri. Sat. and Sun., 7 a.m. - 10 p.m.
Important note: There is no bathroom in the restaurant so you are in for a long walk down the pier if you don't plan ahead.
When I first moved to Los Angeles over a decade ago, I would draft long emails to my friends in New York City about my experiences in The Southland. In large measure, it was all very knowable, if punctuated with the absurdities attendant to growing up in a new context. In Los Angeles I still found myself fighting through the young man's desire to own the night, but it wasn't three months before I was paddling out into the Pacific underneath a half-lit, dawn sky to catch a wave. I'd narrate my life's transformation as an act of remembrance, or perhaps defiance, as my new city seemed to encourage forgetting one's past in favor of a new self, fashioned from whole cloth, who might have a future here.
The one portion of the vast Southern California landscape that I’ve always struggled to properly narrate is Orange County. It sits directly between Los Angeles and San Diego—that’s about as defined as it gets. It lacks any meaningful center and sometimes I think it may lack meaning altogether. It's grown with the pace and aesthetic bankruptcy that can only mean two things: edge cities and planned communities. It’s a vast interconnected series of strip malls and gated neighborhoods that share a commitment to resisting any narrative other than the ones approved by their developers. This is, after all, the home of Disneyland.
It’s no surprise then that this landscape has given rise to a number of chain restaurants. Recently I pulled back The Orange Curtain and headed down to Newport Beach to suss out one of the burger chains that seems particularly committed to its fiction. Ruby’s Diner was founded over twenty-five years ago by a guy who longed for the simple, beachcombing days of his youth and…blah, blah. You can read the official story, if you are interested. I’ll get to the burger.

The original location sits at the end of Balboa Pier in the beachside community of New Port. It’s a bland, half-asleep place during the week that wakes up on the weekends to become a bland, crowded beachfront. I walk along the creaking and aging wood planks, past the creaking and aging locals, to find my spot at pier's end: the original Ruby’s Diner. The inside is pure, mid-century simulacrum. Red vinyl booths and stainless trim signify what has come to be understood as a simpler time. Although I've never understood the desire for that water-colored, remembrance of the American experience, I imagine this plays into that forgetting that is so popular in Southern California. Forgetting and narrating anew, I should say. This is exactly what Ruby’s has done: It’s all scrubbed Americana, bustle, and hamburgers.

I head to the outdoor seating area on the roof. Once I take in the vast oceanscape and breathe the salty air, I begin to understand the value of selective memory. It’s ridiculously pleasant to sit under a sunny, California day while looking at the ocean and having a burger.
I opt for the Rubyburger—a third-pound of beef with lettuce, tomato, and Rubysauce—along with the new menu item, American Kobe Sliders. Both come with fries and I make sure I have a Black Forest (like the cake) shake to go along with my light lunch.

The burgers arrive in somewhat slow order. They lack any of that accidental beauty that a mess of burger and fries in a basket can offer. Still, all the pieces are in place, so it’s time for their undoing. I take on the Rubyburger first. The meat is overcooked despite my having harped on my desire for medium rare to the waiter. It also lacks any flavor. I had imagined it would be under-seasoned, but perhaps not to this degree. Whatever good fat this patty initially contained has long since been cooked out of it. The bun is commercial, but a little too dense and mealy. The rest of the condiments actually help the cause as the sauce and crunch of the vegetables make this burger akin to its properly executed, California-style cousins. That said, this sandwich is, at best, ordinary.
I take a break with the fries before heading on to the sliders and find myself pleasantly surprised. They are crunchy, salty, and flavorful. All of this despite (so is claimed on the menu) any transfat. They are a really nice example of the fast food variety.

I dive into the sliders. Dubbed "American Kobe," I assume they get a deal on all that beef that American ranchers can’t sell to Japan. Served on King’s Hawaiian rolls and topped with caramelized onions and Rubysauce, I’m peeved that these little guys are more mini-burgers than sliders (see Adam’s post for more on that). When I bite into the first one, much of my distress melts away. This little burger is really flavorful and juicy. There’s even a lovely and noticeable crust from the griddle. I’m even able to overlook that it’s overcooked, which is saying something. The mayonnaise-based sauce delivers a nice hit of fat and tang. If I could change anything, I'd say that the onions needn’t have been caramelized, as there is plenty of sweetness baked into the bun, and a little pickle would help the cause. That said, if I were to come back to Ruby’s, I’d go for the sliders again.

I finish up and meander back down the pier taking in the slow pace of the midweek anglers. One of them has hooked a giant crab. He looks at me as I notice his catch, smiles, and chimes, "Soup!" I smile back and nod. My shake, which has exited the restaurant with me, is satisfyingly creamy and cool against the midday sun. It’s hard to argue with certain parts of the Southern California story.
Nowadays all of my semiotic wonder about Orange County seems quaint. We’ve heard its story, or versions of it, over and over. We’ve watched The O.C. imitate life’s melodrama with Sirkian excess and The Real Housewives of Orange County abandon self-consciousness in favor of a self-tanner. We’ve all been to Disneyland (at least in spirit) and—in weak moments—felt that the world really is small after all. I’m hard-pressed to defend all of the contrivance and commercial excess behind these narratives, but I imagine they’re part of my America. That doesn’t make them great, nor something I want kids to grow up trying to recapture—then again, I don’t want us to stop telling each other stories either. I don’t see much of a future in that.
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17 Comments:
Yeah I've been to Ruby's in Riverside years ago and didnt really like it. God Bless Red Robin in Corona!
Lvn4life at 3:36PM on 02/25/09
I take my nephew and nieces there for a real easy kid experience. They play to the kid experience. My in laws like it too. Not my idea of a diner but the food shows hot and the kids always feel special.
JerzeeTomato at 4:19PM on 02/25/09
Wow. @NotGonnaTakeIt, go off your meds much? As usual, really enjoyed the post Damon.
iheartcheese at 6:13PM on 02/25/09
Wow. Am thinking NGTI protests a bit too much-- and the wild ranting hardly helps his/her case. Maybe the writer should be faulted for giving his readers too much credit for any perspective.. I personally enjoy the "scene" in Damon's columns and his smart narrative--this isn't the yellow pages. Boo to the previous blog.
PS- I can't wait to go to Balboa Pier for the beach and the sliders!
SAKSc at 6:45PM on 02/25/09
When I lived in OC as a kid we used to go to Ruby's after school on half-days. Great fries and milkshakes. Laid back vibe and great for groups to hangout. It is what it is.
lizicle at 8:47PM on 02/25/09
Is it me or is the snark content getting a bit elevated in these articles? Dude, you're writing about hamburgers, please hold the social commentary.
chanterelle at 8:55PM on 02/25/09
Damon writes good.
JustinH at 9:51AM on 02/26/09
I disagree with chanterelle , I prefer a little story to go along with my burger reviews.
stewmeat at 11:31AM on 02/26/09
Nice job setting the scene again Damon. I think I actually caught a nice whiff of some salty air from my office desk.
FrostyGhost at 1:43PM on 02/26/09
@Chanterelle: I appreciate your perspective, but the scene setting is what I do. The burger review stuff is always there, you can always skip ahead...
@Stewmeat Thanks for the support. Every burger has a story to tell!
@ FrostyGhost - Thanks for the compliment. One cannot argue with the scene at Ruby's on the pier. Salty air and the view make an ordinary burger lunch something special.
Damon Gambuto at 2:16PM on 02/26/09
I have no comments about Ruby's, although Lvn4life mentioned "Thank god for Red Robin". I had never been to one and they have a fairly new location in Redlands, CA. A word of advice, if anyone tells you Red Robin makes a good burger be very suspicious.
I decided to go there with my wife and my brother-in-law. The atmosphere is typical casual, sport, family friendly... I was excited about eating there. Let me get to the food, service and overall impression of Red Robin. I ordered a medium grilled "Monster Burger". I ordered it without modification and unless you really love sweet pickle relish on the bottom of your bun, tell them to hold it. Relish overwhelmved the rest of the burger and for the life of me I can't figure out how they got famous with this technique. The patties were dry and way overcooked.
It reminded me of Jack-in-the-Box or Carls Jr, not good, not good at all. For $11 I got a burger served in a cheap plastic basket, one napkin, "steak cut" french fries, and a Sierra Nevada (the only good part of the meal) served in a bottle. I probably could have asked for a glass, but they don't offer and my server was quick to leave. I spent $70 (We did have four drinks as well), but it's still steep for lousy food. I challenge anyone to refute what I'm saying. The most amazing thing to me is it seemed like the people there were actually enjoying themselves.
If you want a good burger from a chain out here go to Islands, Cheesecake Factory (only for the burger), Famous Daves, or Ruby Tuesdays. Avoid Red Robin, there's no way it was a fluke! With all due respect to the guy that complimented them, you should go to Islands, or Ruby Tuesdays. There's a lot of good mom and pop places in the Inland Empire as well.
tjmile1 at 8:03PM on 02/26/09
Concerning "Red Robin" I meant to say from frozen "steak cut" fries. They were lame.
The service was quick, but our server never asked us how our food was. I think should could tell that I wasn't happy, but she didn't bother to ask, and I didn't feel like making a scene. Don't get me wrong, I will complain if I feel they could do something about it, but I didn't think they could really fix the burger without making a new one, and I just won't waste food. I can't do it. I believe they don't really cook to order. They probably have bins for well done, medium, medium rare, etc... It begs the question, why ask if you don't really cook to order?
My wife had what is essentially a french dip sandwich on a tough "ciabatta like baguette". She wasn't impressed with it.
My brother-in-law actually enjoyed his blackened burger. It's a cajun style burger, but he likes his food burnt so it suited him.
We all agreed that the fries, and presentation sucked. There's no way I'll give them a second chance. The burger was awful!
------
I never got to eat at a Ruby's Diner, but I've always wanted to (I walked around them a few times). After the review of Ruby's I think I'll skip it and try some of the more iconic burger joints in the LA area.
tjmile1 at 8:40PM on 02/26/09
Oh and I only got the burger and fries for $11. The Sierra Nevada was $6.
tjmile1 at 8:44PM on 02/26/09
My first weekend in LA, the then-LA Times magazine (R.I.P.) cover jumped out at me with one of the best headlines I've ever seen: "AFFLUENZA." The featured subject was Orange County. A lot of people (self included) are defensive about their oft-derided hometowns for whatever reason (Some people pay professionals with degrees by the hour to talk about these feelings "Not Gonna Take It." Perhaps worth looking into ... Just sayin.'), but the "Orange Curtain" is lambasted left and right by pretty much everyone, dude. Take a deep breath. Re: the burgers: I've actually heard good things about the Pier in general. The only Ruby's experience I've had was at LAX, and it was so inconceivably awful, I actually require a mulligan. Rock on, Damon.
ketchupgrrrl at 1:25AM on 02/27/09
@tjmile - notice as well I said Corona. I haven't been to the one in Redlands but heck not much has lasted out there except Baker's and LJS?!? I consider the source (or should I say town). But Corona's RR was excellent every time! But hey we are talking about Ruby's and the Riverside local was A NIGHTMARE!!!
Lvn4life at 11:04AM on 02/27/09
Do you really WANT a burger medium rare from a joint like this?
Sounds like a one way ticket to pinworm amongst a whole host of others.
Stiv61 at 7:31AM on 02/28/09
I'm not going to defend the current Red Robin, only to say their burgers although never great, used to be higher quality, and used to not be incinerated. Now it's the cheapest nasty beef overcooked.
The fish and chips can sometimes be ok, although that has gone downhill as well with strange tough bits and a thinner coating. I suspect some of the changes like the thin coating on fried fish may be since they've had to publish calorie information.
peekpoke at 6:49PM on 03/02/09