We Smell Burger King Flame

And It Smells Nothing Like Burgers


Thanks to Nick Solares, who picked up some vials of Burger King's Flame body spray, we were all able to get a whiff and issue these smelling notes. I waved the vial under the noses of a handful of folks:

Gordon: "It smells like cologne."

Michele: "Like aftershave. It smells like a hetero man trying to be even more hetero."

My girlfriend: "Like a truckstop bathroom air freshener."

Raphael: "It smells like this G.I. Joe action figure I had that would spit out a liquid you filled it with. Or like this girl I dated in junior high who had a leather jacket that smelled just like that."

I think it smells like Lincoln Logs—a weird musky combination of pine and tar. Nobody surveyed thought it registered any hint of meat. Though I would love to know what Chandler Burr thinks of it.

And I learned from the survey that I should probably stick to Brut if I want to keep the girlfriend happy.

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