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In London, Cheeky Pete's Oversized Burger Falls Short of Expectations

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Cheeky Pete's

1a Bell Lane, London, E1 7LA (map); 020 7377 0665; cheekypetes.com
Cooking Method: Griddled
Short Order: Skinny grass fed burger served in an enormous bun
Want Fries with That? Yes, crispy and golden
Price: Burger, £5.00; cheeseburger, £5.50; double burger, £8.00; fries, £1.95. Burgers include up to five toppings, extra toppings are £0.50 each
Notes: Open 5 days a week (closed on Saturdays and Sundays) 8:30 a.m. - 3 p.m. & 6 p.m. - late

Cheeky Pete's has received quite a bit of internet buzz since opening. While it failed to make the listing put out by Time Out London recently, the comments left by London's burger-loving punters indicate that this was a monumental oversight. Can Cheeky Pete's overcome the lack of critical praise and live up to the hype generated by its supporters? Is it indeed the best burger in London?

Cheeky Pete's is located in a basement that is accessible from two separate stairways, leading to either Bell Lane or Wentworth Street. Walking down the narrow staircase, past the smattering of Americana—pictures of New York City cabs, a guitar, some Elvis kitsch—one ends up in a room with exceedingly stingy head room. The low ceiling makes things more cramped than they actually are, but also adds a feeling of intimacy to the dining experience. With a full bar and seclusion from the street, Cheeky Pete's makes a good place for a sneaky drink.

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The operation during the day seems geared more towards take-away service as the counter that dominates the space has only a few stools and appears to serve more as a staging area for orders than customer seating. Indeed, when I dined there on a Thursday lunch time almost all the orders were take-away—rows of gaping carry-out bags lined the counter, hungrily awaiting hamburgers. I imagine that at night the place turns in to more of a hang out. There is certainly a speak-easy feel to the room, what with its low ceiling and lack of windows.

Toppings seem to be an integral part of the burger at Pete's. The tag line on the restaurants awning is, "Build your own burger," which is technically not correct—you choose the toppings and they assemble the burger for you. This is accomplished by filling out a form that lists a plethora of topping options ranging from the expected—lettuce, tomatoes, onions, and bacon—to the bizarre—radish, corn, or anchovy. An equally diverse array of sauces—ketchup, mayo, and mustard—are offered alongside tahini and satay sauce.

Apparently most of the customers pile on the toppings because when I submitted my order——cheddar cheese, lettuce, and onion—the counterman was perplexed. "That's it?" he exclaimed. "How about bacon or avocado?" he suggested. I declined his kind offer; I wanted to find out what was really going on between the buns.

Five items are included in the basic £5 price of a burger with additional items costing 50p each. The patty is six ounces of grass fed, dry-aged, pure Welsh Black beef that has been reared in Pembrokeshire. Delivered fresh from the farm, the burgers are exceedingly skinny—no more than 3/8th of an inch thick—and consequently have a massive surface area to match the absolutely ginormous bun. In fact, the bread is so voluminous you should probably double up on the patty (12 ounces of beef!) to achieve a reasonable beef-to-bun ratio.

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Once placed before me, I was not quite sure how to approach the monolithic sandwich. Despite a skinny patty the entire sandwich was almost as big as a baseball cap. Two hands and some serious bun compression was required just to be able to take a bite. The bread was flaky on the outside and most compliant, easily subduing the loose, coarsely chopped filling that wanted to spill out on to the counter. The black and white sesame seed-dotted crust of the bun was very crisp; it crumbled and flaked off easily, leaving gaping holes in the surface.

Biting in to the sandwich elicited a very different texture profile from your average burger. There was an awful lot of bread, even for a double, and I can see why one is encouraged to go heavy on the toppings. The beef had that unmistakable musky dry-aged flavor, which helps to balance the gamy, herbaceous nature of grass fed animals. The griddle-cooked patty did not exhibit a significant external char despite being cooked through, and it's so thin that cooking to order is impossible. Despite the patty's mealy texture—a characteristic I tend to find in grass fed beef—it had a pleasing flavor. The limited toppings I had seemed fresh enough, although the lettuce was rather crudely chopped; a finer dice or using whole leaf would have matched the svelte patty better. The cheddar was perhaps a bit too sharp; the Edam, which is also on offer, would have probably made for a better choice.

The burger at Cheeky Pete's appears to be the vision of an American hamburger created by someone who has never been to the States. It is a valiant effort but falls short of the mark. Infinite variety and oversized ingredients do not make the best burgers. This one strays so far from the generally accepted fundamentals of what a hamburger should be—in terms of flavor profiles and textural balance—that I am hard pressed to even consider it the running for best burger in London.

6 Comments:

Hello AHT, I have been checking out this site for a while now, I am from London and have been noticing the amount of London based burger reviews and I had to interject.
I have eaten enough burgers in the US to have a good idea of what I like from a cheeseburger! Having sampled In-n-out, five guys, joe juniors, veselka, fatburger, corner bistro and even whitecastle. (i am a big fan of joe juniors and in-n-out)
Now back to London, by far the best burger available in the big smoke is from Joe Allen's (they have a NYC branch as well)... Here are my reasons. (I order the medium rare cheeseburger that is closer to a US medium, and the very decent fries)

It is not run by food artist maniacs.
they cook the burger to order.
great meat to bun ratio.
Beef is unpeppered or very minimally (very important as all uk burgers basically taste like black pepper!)
great brioche bun.
only toppings are white onions and pickles.
they use a light cheddar cheese that works wonderfully well (and i'm a yellow american cheese purist!)
they have been making burgers since the 70's.

All in all I have enjoyed it every time I have ordered it (about twice a year since I was a kid!)
It is not on the menu so you have to ask for it.
It is the perfect remedy to the endless stupid "gourmet" burger places in London winning endless awards because no Brit knows what to compare it to! (sorry it's true and I was born here).

@LONDONER Cheers for the recommendation, I will be sure to add it to my review list.

@Londoner, I find the typical pub burger tastes like meatloaf. It's hard to get a properly cooked, unadulterated burger patty over here. We have a butcher's shop in our village that will grind to your specifications, and also conveniently sells streaky bacon, good mild cheese, and fresh baked rolls. When we have guests, they know what they're getting!

Just had the best burger in London at Automat. The place is supposedly an "American Brasserie" but like many American restaurants in London, it doesn't even come close to the worst place in NY. The burger at Automat however hits the spot, relatively speaking. It seems that its made from steak trimmings as it has a very deep and complex texture. The bun was softer than what would be normally served in London, which is to my liking, while holding up to all the juices and the pressure forces of my hand grip. It comes with a nicely melted english cheddar cheese that was thin enough to not overpower the beef yet adding a slight tang to the juicy patty. Everything else comes on the side, so you could have it as you like. Don't bother about the fries, its over fried and hard you can use it to light up a fire.

A very interesting review Nick. My first read on this site. I hope they all match up to the same quality, depth and insight. I was prompted to post a comment because I really like Cheeky Pete's and I thought some of your comments were a bit harsh. You make it sound like to be a real burger you need to stick to soft bun, a thick pattie, and a few obvious toppings.

What I love about Cheeky Pete's is the innovation. I love food to push the boundaries and who says a burger cannot evolve? I like to be able to pick up my burger and stuff it into my face. So many 'gourmet' burgers collapse into a heap when you remove the stick holding it all together and you have to eat it with a knife and fork. I go to Cheeky's quite regularly and I love to try something different and I have never been disappointed with my choices. Anchovies, satay sauce, seaweed - you name it I've tried it and I have shocked myself with some of the combinations I have eaten. But the bedrock to all of them has been the quality (yes it is big!) of the bun and the flavour of the meat, which is fantastic.

I have eaten burgers in many countries, including the US, and I have never eaten a better one than at Cheeky Pete's. I have had some amazing ones in NY and Vegas, but in their own unique way, if you are after something a bit different Cheeky Pete's hits the spot for me.

Keep up the good work Nick - I'm off to read some more reviews and find out if I can find some more favourite haunts in and around London to keep the burger meister happy!

I tried going a couple of weeks ago and after getting lost and eventually finding, it was bloody closed. On a Tuesday night! Have to try again.

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