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Burger King's New Meat-Scented Spray, 'Flame'

20081216-flame.jpg

For all those times you wished you could smell like a burger without the hassle of getting a real burger, Burger King has the thing for you: FLAME body spray.

The WHOPPER® sandwich is America's Favorite burger. FLAME™ by BK® captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame broiled meat.

Spray it on yourself and confuse everyone around you with phantom burger smells. The Boston Herald gives it a test run with mixed results.

For just $3.99, this vial of meat-scented liquid can be yours. Available online at Ricky's or their stores in New York City, plus one in Florida.

20 Comments:

Aside from the sheer wackiness of the idea, and the general foulness of the supposed scent.... That image is going to haunt me for a long, long time. Especially since the fold in the towel(?) is rather suggestive of... well, never mind.

I don't think I am ever going eat at BK ever again.

This is just so wrong on so many levels. If I were to spray that stuff on, I'd have every dog in my neighborhood chasing me down the street.

You can keep that vile....er...vial...thanks.

I think I need to gouge my eyes out after viewing that picture.

Anyone have any brain bleach?

Tell me this is a joke.

Eeewww! I think I'm officially scarred for life. May I forward the bills for my PTSD treatment to SE?

Remember the BK wallet giveaway and the Burger King's "ID" was inside? It said "Sex: Yes." But with whom, I wonder? Is there something you haven't told us, Robyn? That's an awfully intimate photo... :P

eeew eeew eeew on so many levels!

This is almost as good as BK's tell the chicken what to do website a while back. I sweat their marketing department is one of the wackiest ever.

That and the xbox games last year.

There are just some things that can't be unseen once burned into the retinas. This is one of them.

Another item on the long list of reasons why I'm staying far far FAR away from BK.

@holdthemayo: there is that apple fries commercial where The King has a wife and kids. Also a few years ago, there was that campaign where The King was going out with Brooke Burke. So maybe this stuff works, at least in Crispin Porter+Bogusky world.

The king is gay.

No mistake about this one... the King is gay....

Gross!

I don't need no Whopper!

...in fact - he's a flamer!

This is awesome, has anyone tried this? I think that AHT needs to try this and write about it or something. If not, I may have to.

@jgrutza: I've acquired the spray. I haven't actually opened it yet because I'm pretty sure it will unleash a demon of some sort, but I'll do it for your sake.

go roboppy!!! get your meat on!!!

@ FattyMelt, use of the term "gay" here is offensive. Please take your homophobia, mild as well it may be, somewhere else.

haha.. reminds me of Sex Panther by Odeon

@roboppy: No need. We all know what a Whopper smells like anyway.

@shoneyjoe: yeah, it's offensive, but what annoys me more is that he thought his "flamer" comment was creative enough to warrant a second post. *post* "OMG brilliant thought...the King is a flamer. Haha, I crack myself up." *post again*

Well, at least this latest ad campaign will provide fodder for 4chan and the rest of the tubes.

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