Burger King's Fake Wallet Promotion

Posted by Robyn Lee, November 20, 2008 at 10:30 AM

This weekend during brunch my friend's friend regaled us with a recent story about how while driving out of a parking lot, a stranger outside the car frantically tried to get his attention. He almost wrote her off as a crazy woman, but gave into her persistence instead and rolled down his window.

"You left your wallet over there!" she said.

He got out of the car to check. Yes, there was a wallet; alas, it wasn't his. "This was the only thing inside," he said dramatically, while pulling a card out of the wallet:

...Huh?

So Good has has the full scoop on Burger King's "lost wallet" marketing scheme, explaining that, aside from the driver's license, each plain black wallet contain real money ($1 to $100), a Burger King gift card ($5 to $20), and a map to Burger Kings in the city. Ted.me has more photos of the wallet's contents. Wallets have so far been dropped in Orlando and Chicago.

Has anyone else found a Burger King wallet?

16 Comments Favorite this! (0)

Tags: Burger King, promotions

16 Comments:

I WISH!

Laurel E at 11:18AM on 11/20/08

The stats on his card are funny (Sex: Yes) but the picture is scary. Good to know the BK is a Whopper donor.

I have a bad feeling that if someone was frantically trying to get me to roll down the window, I'd be in the middle of a carjacking. My luck just isn't that good! :)

holdthemayo at 12:02PM on 11/20/08

Keeping a found wallet is against the law in New York. I wonder how this would play out here.

simon at 12:20PM on 11/20/08

Awesome. I love the Burger King dude. Too bad their food sucks.

alastor at 12:24PM on 11/20/08

want!

sloppy at 12:41PM on 11/20/08

BRILLIANT marketing idea.

juliebugsmama at 1:16PM on 11/20/08

No wonder all these dudes are sitting around BK parking lots in their cars. ;-)

jkdrummer at 1:36PM on 11/20/08

Ooohhhh, want! Ha ha.

SeraCandyEnthusiast at 1:37PM on 11/20/08

good marketing idea...sort of. it doesn't reach a large audience.

plus burger king is still gross and the "king" is creepy.

natemcguire at 2:34PM on 11/20/08

Clever marketing makes me smile and say "cool!"

this is one of those times : -D

hungrychristel at 3:17PM on 11/20/08

I got one of these on an Orlando college campus. It was very confusing finding a wallet in the middle of nowhere, and when I opened it up, I saw the "Would-be Samaritan" sticker and laughed my butt off. It was only $1 to me. I don't eat BK, but I plan on passing on the loaded wallet to a pal.

Jikuu at 5:55PM on 11/20/08

It's nice to see people donating their whoppers, these days.

comicsan at 7:48PM on 11/20/08

It's funny, but probably not great in terms of publicity - I mean, it's reaching people who already go to BK.

piccola at 11:15PM on 11/20/08

@piccola: huh?

Prairie at 1:46AM on 11/21/08

@natemcguire: http://www.google.com/search?hl=en&ie=UTF8&ned=us&q=burger+king+wallet

Prairie at 1:47AM on 11/21/08

I'm sure they aren't doing that where I live (northern Ohio) or the wallets would immediately be covered with snow and ice. Maybe we'll find some in the spring. :)

rockandroller at 8:51AM on 11/21/08

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