'Why Does Sonic Advertise on TV When There's No Sonic Near Me?'

Posted by Adam Kuban, October 7, 2008 at 3:00 PM

"Why does Sonic Drive-In advertise on TV when there's no Sonic near me?"

I've heard this question a number of times from AHT readers without a Sonic in their area and from friends and coworkers here in New York City, where the nearest Sonic is 60 miles away (Waretown, New Jersey).

Over the weekend, I ran into one of the writers behind the two-folks-in-a-car Sonic commercials and asked him if he knew.

He said that it's basically a better deal for Sonic to buy ad packages on a national basis on cable TV, which is why all you Sonic-less folks see them anyway. An added benefit, he said, was that this strategy has coincidentally built up hype for the drive-in burger chain whenever it enters a new market.

And now you know.

Full disclosure: My sister manages a Sonic.

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Tags: advertising, Sonic, TV