New York magazine reports: "The proprietary blend will likely be too expensive for any but a few high-end clients, admits La Frieda V.P Mark Pastore. The mix will be a limited series, with each batch numbered for total traceability. 'We’re really just bringing it out for a few chefs,' Pastore says, declining to give any names. 'But we thought we would debut it at the Burger Bash. That’s where the burger world will meet, and we will be surprised if it doesn’t win.'"