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Bobby's Burger Palace Type Design by Pentagram

20080724-bbp-pentagram.jpg

When I posted about Bobby's Burger Palace a couple weeks ago, I couldn't help but notice the bold, playful type design on the BBP website and in the building's signage. Turns out the illustrious New York City design house Pentagram did the job. Nice work.

5 Comments:

There we go! I was wondering, thanks!

I love it. I hope the burgers can live up to such an intelligent, elegant, fun and quite frankly tasty looking identity package.

The first time i saw this, i immediately thought of the BurgerTime game.
http://www.addictinggames.com/burgertime.html

Nick where have you been? I'm very interested to hear your thoughts on this BBP thing!!!!!

@scooter I am thinking of venturing out in the next couple of weeks. I must admit that the medium to well done cooking requirements gave me pause but I am curious about the burger, especially because Flay lists JG Melon as his favorite burger.

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