The now-celebrated burger at this Lower East Side joint was on the chopping block, with chef Josh Shuffman wanting to kill it and co-owner Adam Cohn rejiggering it. Says Cohn: "Not only were customers few but back then our burger was even more idiosyncratic: topped exclusively with a whole roasted poblano pepper, Monterrey jack cheese and aioli. It was for the few, not the many. Shuffman had it in for the burger and I had to fight a valiant rear-guard action in its defense."
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