Shake Shack Branch Coming to Upper West Side

Posted by Adam Kuban, March 4, 2008 at 12:15 PM

According to Page Six in the New York Post today: "Danny Meyer just signed a lease to open its first branch at 366 Columbus Avenue (at 77th Street), which formerly housed Cajun eatery Jacques-Imo's NYC. Unlike the original open-air serving stand with the endless lines of customers in Madison Square Park, the new location will serve its brown bag fare in year-round comfort." But will it still be a "shack"?

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Tags: Manhattan, New York Post, NYC, openings, Shake Shack, UWS

5 Comments:

The Shake Shack at Madison Square Park is now also "year-round."

adubs at 1:18PM on 03/04/08

Yes. Of course it is. But I think the crucial word there is "comfort," not "year-round." SS-MSP is only comfortable in moderate temperatures, so the phrase "will serve its brown bag fare in year-round comfort" is still a valid one.

Adam Kuban at 1:42PM on 03/04/08

As the owner of Vera's Burger Shack, which started on the beach in Vancouver Canada, I can tell you, when we expanded we were very conscious not to "gussy up" our decor, 9 locations and counting, no one has said we are not a shack.

gerald tritt at 10:24PM on 03/04/08

I think the year round shack loses some of that spring time love you have for the burger. Now with it branching out I hope the quality stays the same.

davey at 6:47AM on 03/05/08

Maybe, but it's not like the burgers don't stand on their own; Shake Shack burgers are totally amazing. I for one applaud the expansion as long as they keep the quality level up.

Keith W. at 10:39AM on 03/05/08

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