PrintBurger King Wants to Seat You on the Throne
Burger King has launched a new campaign to recruit managers to its corporate- and franchise-owned stores, and it's a bit out of the ordinary for fast food, says the New York Times:
Unlike most campaigns in the realm of what is known as recruitment advertising, which usually have little or no connection to the brand and product campaigns sponsored by the would-be employer, the Burger King ads echo the playful tone and attitude of the popular “Have it your way” campaign for the Burger King restaurants.
Interested? Go to bkcareers.com
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