PrintShake Shack's Winter Blahs
Grub Street reports under the headline "Shake Shocker: No Lunch Line on Opening Day" that there was no line at the Shake Shack today, despite this being the first day of its winter operation. I hope that's mock shock on Grub Street's part, because it's absolutely freezing today and nobody in his right mind would queue up for anything in this weather.
It also points to something larger I've thought about since it was reported that the Shack would remain open all year. In doing so, I think the Shake Shack loses part of its charm and appeal. Sure, the burgers will still be great, but part of what was so fun about the place was that annual opening on the first day of spring and all the stupid hype that surrounded it.
That is all. Oh, and Happy New Year!
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