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Behind the Whopper Freakout

Posted by Adam Kuban, December 19, 2007 at 11:30 AM

A Q&A with the ad agency creative directors behind Whopper Freakout. They used two real Burger Kings in Las Vegas, and the employees were actually actors trained to use the equipment at the King.

The Q&A answers one nagging question I had about customers' reactions and the fact that BK would even go for this stunt to begin with:

We had a whole support system there to give people BK rewards afterwards. At the drive-thru people tended to scream harder—I guess they felt they were more anonymous. But when they drove up we apologized profusely—I would do it, or Drew my producer would. We wanted to make sure they understood tit was an experiment and gave them tons of Burger King food. It wasn't meant to be mean spirited; we didn't want to make people look bad. I was impressed that BK went for it. They were really good sports. That's what shocked me the most about working with Crispin—it was amazing how much trust there was from the client.

Behind the Freakout [Creativity Online]

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Tags: Burger King, chain burgers

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