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Wendy's Unleashes User-Generated Burger

From the AHT email inbox, a message from a Wendy's PR rep:

Hi, Adam:
Just wanted to send you another quick heads-up: In May, Wendy’s issued a challenge to America– to create and vote for its next great burger. Seven months and around 15,000 entries later, the people have chosen a winner in the Build Wendy's New Burger Contest: The Philly Style Hoagie Burger, created by Ian Van Camp, a screenwriter from Los Angeles.

You can meet Ian and see his winning burger at ThisIsMyBurger.com. It will appear on the menu in 2008. For his burger genius, Ian will get $25,000. Nine runners-up win free Wendy's burgers for a year.

—J.B.

Here's what's on a Philly Style Hoagie Burger:

20071116wendyz.jpg

Top bun, shredded lettuce, fresh onion rings, sliced tomato, hamburger patty, American cheese, hamburger patty, American cheese, Genoa salami, sliced ham, Italian dressing, bottom bun.

Can I just point something out here: "...created by Ian Van Camp, a screenwriter from Los Angeles.

A screenwriter.

They're on strike, right? Clearly Van Camp had too much time on his hands.

So I ask Hollywood, I ask the TV executives, I ask media moguls everywhere: Would you please end this strike now by giving writers their fair share of digital revenue? The longer it goes on, the worse the burgerscape becomes.

4 Comments:

I just visited the wendy site and this is a pretty cool idea. However, I think you could have blind folded me and I would have clicked 100 better combinations better than this. Who the fuck would order that? Anyone remember when Roy Rogers had the Double R Bar burger? It was a 1/4lb burger with ham on it. I liked it for some reason when I was a kid. This reminded me of that.

By the way...I housed 6 Jr Bacon Cheeseburgers from the .99 cent menu at Wendy's 2 nights ago in a drunken mess.

when will people learn that the only pig product that belongs on a burger is bacon?

This is a joke, right? I've shown this to about 20 people in the office and they all agree that that sounds INEDIBLE. That clown got 25K to make that? I give up.

Why all the marketing smoke and mirrors with Wendy's? Why not make a better burger? That would be too simple. Salami? You're kidding right? Italian dressing...they must be on drugs. That's why I don't eat my burgers at the big joints. Cheers, TB.

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