The National Restaurant Association is burning up over a Nationwide insurance ad whose tagline is "Life comes at you fast," that depicts K-Fed (aka Fed-ex) going from rapping to burger flipping:

The NRA, in a letter to Jerry Jurgensen, the CEO of Nationwide, said the ad "would give the impression that working in a restaurant is demeaning and unpleasant."

Super Bowl ad with Federline angers Restaurant Association [money.cnn.com]